The Good Trade editors endorse products we’ve personally researched, tested, and genuinely love. Learn more about our methodology and business model here.
I’ve personally tested and researched dozens of clean beauty brands — these are my top picks for natural face moisturizers.
When it comes to a natural skincare routine, hydration is our highest priority. This is true whether we’re experiencing dry and dull skin from winter weather or feeling the effects of the hot summer sun. Lathering up in protective creams that nourish our skin and rejuvenate our complexions is one of life’s small pleasures. That’s why I’m thrilled to share our favorite editor-tested and approved natural face moisturizers made with organic ingredients that truly deliver.
Why choose a nontoxic face moisturizer?
Going for a nontoxic face moisturizer is like quenching your skin with all the good stuff and none of the junk. Nontoxic and natural ingredients like organic shea butter, aloe vera, and plant oils keep your skin happy and hydrated without any irritating and unnecessary chemicals that can throw your skin off (or cause an allergic reaction). Plus, it’s a win-win for both you and the planet because nontoxic moisturizers often use eco-friendly ingredients that are easy on the environment. And let’s not forget the long-term benefits – by ditching the toxic stuff, you’re setting yourself up for healthier skin and overall wellness down the road.
Our methodology & criteria:
The Good Trade was sent these 9 face moisturizers for review and I personally tested them all for their texture, absorbability, and hydrating capabilities as someone with normal-dry skin.
- NONTOXIC | These clean face moisturizers are made with high-quality ingredients, including organic and nontoxic additions that won’t irritate your skin and will keep it in its best state, naturally.
- HYDRATING | After testing each of these face moisturizers, I can confirm each will deliver nourishing and vitamin-rich moisture that’s suitable to your skin type for that all-day glow! ✨
- AFFORDABLE | Clean beauty can get pricey, so I’ve made sure to showcase some of my favorite face moisturizers from ethical and eco-friendly brands that are budget-friendly.
From lightweight creams to thicker balms, I’m confident there is something for everyone on the list. Let us know your favorites in the comments. And if you’re on the hunt for other natural beauty recommendations, check out our guide to organic makeup and organic skincare products.
Best Overall | Most Affordable | Best For Sensitive Skin
1. cocokind
BIPOC Owned
Budget friendly
Cruelty free
Recycled materials
Vegan
Woman owned
Best For | Affordable organic face moisturizer
Featured Ingredients | Celery seed extact, squalane, tsubaki seed oil, cucumber, sunflower oil
Our Pick | Texture Smoothing Cream ($23)
If you’re dealing with dry, rough patches from the weather, you’ll want to check out cocokind’s Texture Smoothing Cream. Our editors love this affordable plant-based moisturizer with organic ingredients like celery superseed complex and hydrating squalane. The face cream helps reduce enlarged pores and smoothes skin texture. We love snagging a jar while on a Target run for lightweight moisture that soaks right in. Cocokind is cruelty-free, uses recyclable packaging, and makes products in the USA.
Also Available At:
Thrive Market
Target
ULTA
2. Ursa Major
B corp
Cruelty free
Family owned
Recycled materials
Vegan
Best For | Lightweight moisturizer that comes in a pump bottle
Featured Ingredients |Organic aloe leaf juice, sunflower & carrot seed oils, willow bark extract
Our Pick | Fortifying Face Balm ($40)
Price |$38
Ursa Major is a certified B corp making natural and organic skincare essentials with nature’s very best ingredients. The Fortifying Face Balm — which is vegan and made in the USA — includes organic aloe leaf juice, sunflower & carrot seed oils, and willow bark extract. We love how light and weightless it feels on application and how it reduces redness, hydrates our skin, and smells like a spa. The pump feature makes it easy to apply on the go too. Ursa Major is plastic-negative, gives back to environmental causes, and ships products. sustainable packaging.
Also Available At:
Credo
The Detox Market
3. True Botanicals
Cruelty free
FSC
Made safe
Small business
Vegan
Woman owned
Best For | Hydrating facial oil in a glass bottle
Featured Ingredients | Chia, kiwi, passionfruit & papaya seed oils, algae extract
Our Pick | Pure Radiance Oil ($110)
The Pure Radiance Oil from True Botanicals is one of our very favorites for a luxurious skincare upgrade. The formula targets fine lines and wrinkles and includes vegan and organic ingredients directly from nature, like rosemary, kiwi seeds, and papaya. Our editors agree that it feels healing and moisturizing on our skin and smells like your favorite expensive fragrance. That said, a little goes a long way with this one, and we don’t recommend using it before bed (unless you’re okay with some getting on your pillowcase!). Rather, we like to use this oil in the morning paired with a Gua Sha or facial cupping for a daily glow. True Botanicals is MADE Safe certified.
Also Available At:
Credo
The Detox Market
4. Juice Beauty
Cruelty free
Recycled materials
Vegan
Woman owned
Best For | A moisturizer that targets wrinkles and lines
Featured Ingredients | Organic apple & grape juices, jojoba oil, shea butter
Skin Type | Normal to combo
Our Pick | Stem Cellular Anti-Wrinkle Moisturizer ($70)
We love Juice Beauty for a brand that looks at organic solutions for everyday issues, and the Stem Cellular Anti-Wrinkle Moisturizer is no exception. Crafted with certified organic ingredients, antioxidant-rich oils, and fruit stem cells, this sulfate-free formula keeps our face feeling extra rejuvenated. Call it ironic, but this moisturizer smells juicy, and we are here for the refreshing scent profile that reminds us of summer days! The airtight sustainable container protects the formula too, and you can recycle when empty. Juice Beauty is made in the USA.
Also Available At:
Credo
Thrive Market
Ulta
5. OSEA
Climate neutral
Cruelty free
Recycled materials
Vegan
Woman owned
Best For | Seaweed enriched facial oil in a glass bottle
Featured Ingredients |Seaweed, shea butter, omega-rich oils
Our Pick | Atmosphere Protection Cream ($54)
It’s no secret our editors (and readers!) are obsessed with OSEA (read our full OSEA review here). And the Atmosphere Protection Cream is just another favorite essential in our bathroom cabinet. It smells like lavender and clary sage and is made with plant-derived ingredients like seaweed and shea butter. The vegan moisturizer is also in antioxidants and protects the skin from environmental pollutants. We love the pump bottle for application and the lightweight, silky finish. OSEA is Climate Neutral Certified and delivers its skincare in recyclable packaging.
Also Available At:
Credo
The Detox Market
6. 100% Pure
American made
Climate neutral
Plant trees
Vegan
Best For | Compact organic moisturizer you can take on the go
Featured Ingredients |Organic sea buckthorn, red algae, jojoba & coconut oils
Our Pick | Restorative Sea Culture Extra Riche Créme ($53)
Our editors love this tiny but mighty tube for hydration on the go! The Restorative Sea Culture Extra Riche Créme from 100% Pure combines nutrient-rich sea minerals, vitamins, and oils for skin that glows — especially for faces with skin on the drier side. It’s vegan and mostly organic, as well as made in the USA. As for smell, the floral scent profile reminds us a bit of warm sunshine on those first spring days. Divine! Read our full 100% Pure review here.
7. Weleda
B corp
Budget friendly
Recycled materials
Best For | Affordable lightweight moisturizer for sensitive skin
Featured Ingredients | Sweet almond oil, prunus seed oil, beeswax
Our Pick | Sensitive Care Facial Lotion ($24)
Another compact and affordable option, Weleda’s Sensitive Care Facial Lotion is made with sustainably sourced almond and prunus seed oils (it smells almondy sweet too!). The lightweight moisturizer works as a balm to relieve redness and dryness, and all ingredients have been ethically sourced. It’s natural goodness that’s been derm-tested and TGT-editor-tested — we don’t leave home without it! Weleda is a certified B corp and NATRUE certified natural.
8. NOTO
Cruelty free
Fair trade
Recycled materials
Small business
Vegan
Woman owned
Best For | Gender-neutral face, neck, and hand moisturizer
Featured Ingredients | Hyaluronic acid, clary sage, rose geranium, carrot seed & marula oils, blue tansy, blue green algae
Our Pick | Moisture Riser Cream ($48)
Our team loves NOTO, and it’s not only because the brand is right in our backyard. The LA-based companyis committed to natural and organic ingredients, versatile products, and unisex basics, including team favorite, the Moisture Riser Cream. Our editors use this day and night for hydration on our face, neck, and hands. It smells herbal and makes our skin feel soft. Plus, the ingredients are anti-inflammatory and it brings so much new life to our skin! NOTO is vegan, uses ethically sourced organic ingredients, and ships products in eco-friendly packaging.
9. One Love Organics
American made
Cruelty free
FSC
Recycled materials
Woman owned
Best For | Organic balm that cleanses and moisturizes
Featured Ingredients |Organic coconut oil, mango butter, orange peel wax, jojoba, oat, & chia seed oils
Our Pick | Skin Savior Balm ($49)
For a bit of a different moisturizer, we love One Love Organics‘ One Love Organics Skin Savior Balm. It’s won the Eco-Beauty Award, and it’s easy to see why: This multi-tasking moisturizer cleans and illuminates your skin and removes dirt and makeup without stripping your skin of essential oils. The balm-to-oil’s blend of butters, acids, and coconut oil fixes just about any skin issue around. The smell is subtle and it’s easy to travel with too since it’s a more solid substance! Pro tip from our editors: Use on your lips for extra moisture during winter months! One Love Organics is ECOCERT certified and made in the USA.